Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Both in the mathematical sense and in the business world, an independent variable is one that stands alone and is not affected by outside forces. When it comes to evaluating cost in business, ...

This article deals with the use and misuse of the correlation coefficient when the dependent variable is of a dichotomous 0,1 nature. It focuses particularly on problems relating to curvilinearity and ...