Twitter now offers marketers native mobile app install ads via its Twitter Audience Platform (TAP), according to a company blog post on Thursday. The announcement highlights MoPub research that found ...

It looks like Twitter has been testing out a new type of ad unit on mobile: promoted app installs. Circa co-founder Matt Galligan spotted an ad with an install button on the Twitter app for the iPad.

Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of their mobile apps both on- and off-Twitter, in a move that is set to compete with ...

Twitter is planning to release a new app-install ad product for mobile in the coming weeks. The social site is expanding ad products to attract new marketers — like those from e-commerce and games in ...

Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s ...

After exploring new ad units for the past few months, Twitter announced Monday that it will move its mobile app install card advertisement unit out of beta and roll it out worldwide. The unit allows ...