Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement ...
Stevenson, Howard H., and Michael J. Roberts. "Introduction: Instructor's Manual: New Business Ventures and the Entrepreneur." Harvard Business School Teaching Note 385-200, February 1985. (Revised ...
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