Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...

These widespread shifts in consumer expectations touch practically every industry amid an increasingly complex marketing ecosystem. In a 2024 Harvard Business Review Analytic Services survey of ...

When companies fail to achieve a return on their investment in direct mail marketing, they tend to blame the channel. Some go so far as to declare direct mail obsolete in the digital age. But ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

A Webcraft survey released this month found that 77 percent of 2,000 randomly selected people had read direct mail concerning insurance during the past seven days. Webcraft conducted the survey, done ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...