As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations. Initially, marketing and communications were ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

The Brandeis Integrated Design team creates strategic, cross-platform design solutions, including editing, writing and production. We work in partnership with our communications colleagues and units ...

Collaboration between the central marketing and communications team and campus partners is essential for conveying a consistent narrative about CU Boulder, strengthening its brand and advancing the ...