Whether it be shopping extensions or social interaction while watching TV, young viewers are using interactive TV features at a high rate. It’s not enough for a streaming service to make a good piece ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

ROXi and Sinclair partner to bring interactive music TV channel to NextGen TV households in 31 US markets, with music from Universal Music Group, Sony Music Entertainment, Warner Music Group, and ...