For Nigerian and African marketing professionals, the lessons are clear: embrace customer insights to fend off competitors, ...

Competitive strategy refers to a company's short-term and long-term strategies to gain market share against its competitors. Small businesses must compete not only against their peers but also against ...

A successful human resources strategy complements a company's mission and goals – so what works for an industry giant won't necessarily be suitable for your small business. The factors influencing HR ...

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.

For an organization to succeed, effective internal communication is crucial, but circulating messages through internal channels alone doesn’t always do the trick. So, smart corporate communications ...