A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is often ...

A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a ...

Have your organic search rankings dropped suddenly, even though you haven’t changed anything about your SEO approach? You may have the latest changes in Google’s algorithm to thank for that, ...

Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant ...

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...