At the HealthLeaders Virtual Nursing Mastermind event this week in Atlanta, healthcare leaders discussed the KPIs they're measuring to prove ROI. Healthcare executives are embracing innovative ideas ...

Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...

Nick Brown is the Founder and CEO of accelerate agency, a SaaS SEO & content agency. Working with enterprise and scale-up brands. There’s so much talk these days about optimizing for AI search. But, ...

Content marketing is not new; the Michelin guides were first printed more than a century ago as a way of encouraging motorists to drive to new restaurants and, consequently, need new tyres more often.

Customer success teams across software companies monitor key metrics religiously—reviewing dashboards, logging customer interactions and celebrating progress. But here’s the uncomfortable truth: ...

The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and maximize revenue with help from AI-powered solutions like vector search. To be sure, ...

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while ...