The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...

In the September 2022 issue of Kattison Avenue, we reported on a decision in the Southern District of New York dismissing claims by 1-800 Contacts, Inc. (1-800) against JAND, Inc., which does business ...

Internet advertising has become a multibillion dollar industry and an essential component of advertising and marketing programmes. But there are still areas of confusion, say Anna Maria Lagerqvist and ...

Keyword advertising has become lucrative for search engines, but trade mark owners are concerned about abuse of their rights. Niels Lagerkvist Lehmann of Valea in Gothenburg reviews cases in the US ...

As traditional advertising channels have declined, online advertising has increased exponentially. However, the methods used to sell and place online advertising (bidding for keywords), together with ...

A dispute between Google and Edible IP, LLC, the makers of “Edible Arrangements” demonstrates again that Google’s keyword advertising program does not violate the rights of trademark owners. Edible’s ...

China’s Baidu is facing criticism after a state-run television network ran reports alleging that the company fails to stop scammers from abusing its keyword advertising platform to promote fraudulent ...