As it’s the New Year, you’ll be keen to implement new processes and marketing models to help your business achieve its best ever sales performance. Whilst there are many different pieces of software ...

Call tracking technology is a must-have if you’re looking to better understand your customers, optimize your marketing strategy, and increase conversions. Last-click attribution is a challenge every ...

There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

That said, it is one thing to make the phone ring, and quite another to track that call down to a lead source, a keyword, or both; enter call tracking. Call tracking enables marketers and agencies to ...

Call analytics, or "call tracking" as it's commonly called, is vital to gathering and analyzing marketing data for your business. Just as Web analytics can give you in-depth information about how ...

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through ...

You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after ...

The COVID-19 pandemic has thrown confusion into even the most routine business transactions. The market is a roller coaster, people are out of work and business owners need to be smart with their ...

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