As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...

The field of keyphrase and keyword extraction in Natural Language Processing has evolved significantly to address the challenges posed by massive digital text generation. Automatic extraction methods ...

For all of the talk about “search and social” as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most remarkable but forgotten stories of the digital ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...