When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the ...

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up ...

The Semvironment team has written up a pretty extensive guide to keyword list expansion and negative keywords, part of the search firm's ongoing "PPC Management" series of posts. The nine-part guide ...

Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by heart already: Content is king. And if that’s true then keywords are kingmakers. Keywords are search ...

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of ...

In the early days of internet marketing, businesses focused on incorporating words they wanted to rank high for on search engine results pages into their company website’s copy. The goal was to ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company. A straightforward task has now become much more complex ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...