“I think we’ve gotten away from marketing over the years, and a lot of what is happening with match types empowers that,” said Aaron Levy, head of paid search at Tinuiti, in his presentation at SMX ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...