Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

Opinions expressed by Entrepreneur contributors are their own. Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing ...

With the holidays season nearly upon us, this article is designed to give you some tips and tricks for bidding on seasonal trending keywords. Another year is fast approaching its end, and with that, ...

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your ...