"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

The way Korean women approach eyeliner is probably the most important makeup lesson to learn. Instead of creating a thick and visible line all over, they use black liner to fill the lashline and ...

In pursuit of fresh makeup trends for the summer? Refresh your beauty game this season with these five amazing 2021 Korean makeup trends Since we are in the midst of summer, we could all do with a bit ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. When I was a teenager growing up in Korea, beauty trends seemed to be all about ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really goes to show. Think sheer, skinlike finishes with a whisper of natural-looking ...

Soft brows, tinted lips and cherry cheeks - Korean makeup is great because not only does it enhance your features in a natural, subtle way, but it's also relatively inexpensive to achieve. This beauty ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...