An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

Lego bricks have standardised parts and can be found across the world. Credit: Cardiff University, Author provided Sourcing human tissue samples for biological investigations isn't always easy. While ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

LEGO must think girls are dumb as bricks. The iconic toy brand is apologizing to customers after one mom took to social media to slam the Lego Group for suggesting “a group of girls among researchers ...