Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Progress doesn't have to mean complete reinvention.

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

Lego recently announced the biggest evolution to the Lego system of play since the 1970s – with a new Smart Brick filled with ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

That’s Bring Your Own Brick, of course. The five new Star Wars-themed sets launching on March 1st support the company’s new ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...