The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

At the heart of LEGO SMART Play is the LEGO SMART Brick, a tiny computer that fits inside a traditional 2x4 brick. Inside the brick is a custom-made ASIC chip measuring approximately 4.1mm in diameter ...

Did you know that Lego Education was an actual department? It is, and it's about to drop a bunch of computer science and ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.