In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog toymaker's embrace of tech.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

When Lego bricks meet automotive engineering, magic happens. The Danish toy company and British supercar manufacturer McLaren have outdone themselves with their latest collaboration: a fully drivable, ...

Shipping for all three Pokémon sets is expected to start on February 27th.

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

Add Yahoo as a preferred source to see more of our stories on Google. Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing ...