Last Saturday I went to an official Lego store one hour before the doors opened to the public. I got a lot of free cool stuff. I got to roam the store in peace to check out special holiday offers ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...