LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...
Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
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