NEW YORK, Oct. 22, 2024 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest initiative, "Ad Format Idol," aimed at ...
NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...
Today, connected TV (CTV) media buyers are traversing a complex, fragmented ecosystem. While challenges with targeting and cross-screen measurement abound, a smaller – but still significant – ...
In an odd mixed metaphor, the IAB Tech Lab this morning unveiled plans to utilize a popular linear TV talent show format to help standardize advertising formats for the CTV marketplace. Dubbed "Ad ...
In the first floor of the Matthews Center, some of the most cheerful students and faculty are hard at work cutting up textbooks. The students are a part of the Alternative Format Services lab, which ...
Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format that we have been working on: the Smarticle. We’ve now run three Smarticle experiments, and learned a lot ...
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