Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

ROANOKE, Va. (WFXR) — Virginia Western Community College is using virtual reality technology to help students explore ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and ...

It’s a marathon, not a sprint, and the finish line is looking more promising every year.

Before Collab XR, Danny Milisavljevic, associate professor of physics and astronomy, had to painstakingly use 2D diagrams to describe complex 3D astronomical data. Milisavljevic could create ...

Games are no longer just a distraction from everyday life or entertainment for young people. Today, their potential is utilized in many fields. Due to their interactive nature and ability to engage, ...

Virtual reality (VR) has arrived in the fire service as a transformative tool for enhancing training effectiveness and realism. Immersing students in a virtual environment that’s a familiar setting, ...

GM's new virtual reality assembly center has already identified and fixed 494 issues without first touching a vehicle. GM has 'virtually' hosted six major build events this year with manufacturing ...

Nature documentaries presented as 360 virtual reality videos have a stronger positive effect than other forms of media, including an indirect effect on donation intentions. A group of media ...