Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Every day, it seems we are exposed to ads everywhere we turn, making it more challenging than ever to stand out in a crowded inbox or social media feed. We don’t just need visibility; we need ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Generating leads is a challenging but essential part of marketing. It’s the top priority for every company because it can literally make or break your business. Statistics say that companies with ...

DALLAS, Dec. 19, 2025 /PRNewswire/ -- Captello, a top provider of innovative lead capture and demand generation solutions for events, continues to solidify its position as a market leader in lead ...