We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

I want to design a query to compute some returns for stock data and in searching the 'SQL Server Books Online' I find a very small and not so helpful at all help section on the lead and lag functions.

There's been a lot of noise and violent thrashing over the last couple days regarding a flaw that was originally believed to be a flaw in Microsoft's IIS (Internet Information Server), but has since ...

In 2012, SiriusDecisions released a new version of its popular "demand waterfall" marketing effectiveness framework. Since 2002, many marketers have used the Sirius-defined processes, and the ...