For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.

NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...

Too often, the conversation in our industry devolves into a familiar debate: Is linear TV still valuable, or has streaming taken over? One side points to linear as the gold standard for reach and ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...

With the backdrop of Warner Bros. Discovery now in full play -- in terms of a possible sale -- think of the linear TV/streaming relationship, as it relates to WBD and other similar legacy media ...

Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report.