We live under the assumption that time flows in one direction—past to present to future. You wake up, drink your coffee, scroll on your phone, and move forward through the day. But what if time ...

What if we experienced existence with no passage of time? This hypothetical scenario suggests that what came before now is no different than what is now, or what is to come. We would simply exist. No ...

Americans are withdrawing from watching broadcast and cable TV. Nielsen reports the number of viewers dropped below 50% for the total TV usage in July 2023. This marks the first time linear TV ...

U.S. consumers spent less time watching linear television last month than watching streaming services and other platforms, according to Nielsen data, marking the first time that traditional TV made up ...

Ratings for streaming services outpaced U.S. broadcast and cable TV in July according to new numbers from Nielsen, marking the first time that viewing for broadcast and cable fell below 50% since the ...

Streaming usage rose to an all-time high in July, whereas linear TV viewing hit a low, dipping below 50% for the first time ever. According to Nielsen's latest "The Gauge" report, streaming accounted ...