Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar.

Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn ...

This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke.