Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand ...

Apple is today announcing some updates to its Digital Markets Act compliance plan in the European Union, with changes to external linking that give developers more freedom to direct customers to ...

SAN FRANCISCO--(BUSINESS WIRE)-- Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences ...

Imagine your big night out on the town being completely planned and paid for with no more than five taps on your mobile phone. The seconds and minutes saved may seem trivial, but aggregated across ...

Google's new offerings could help mobile marketers optimize their web and app-based services in several ways. The Test My Site tool provides more information about website performance, with Google ...

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and ...

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can ...

Plex has dramatically expanded its focus on streaming in recent months, and now it’s taking things even further. At CES this week, Plex has teased the next steps in its efforts to become a ...