“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

FORTY FORT, Pa., Jan. 6, 2026 / PRZen / Rome Bath Remodeling, a top-rated, locally-owned leader in specialized bathroom ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Last year with a pandemic and ensuing economic slowdown, many local retailers were forced to close, impacting the local ad marketplace especially local traditional media. To find out what to expect in ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.

Small-business owners use advertising to help increase brand recognition, product sales, new foot traffic and repeat business. Common advertising outlets include radio, television, Internet, magazines ...

Small-business owners often consider TV advertising outside the realm of possibilities because of the costs. It can cost around $10,000 to $25,000 as of publication to produce a local television ...