CHANTILLY, Va—While traditional OTA broadcasting still garners the majority of TV marketing bucks, the OTT TV market is the fastest growing segment when it comes to attracting advertisers, who prefer ...

Newspaper advertising is a tried-and-true method that is still effective today. It can help local businesses stand out from a sea of digital competitors to reach their ideal audience. Read on to see ...

Local television broadcasters take note: now might be the time to launch that local FAST (free-ad supported television) channel under consideration. Ditto for the ATSC 3.0 fence sitters, especially ...

The Little Rock, Arkansas-based florist Tipton & Hurst has been in business for 137 years and has enjoyed steady popularity within the community. Leaders at the company attribute this to the continued ...

TYSONS, Va.--(BUSINESS WIRE)-- TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local ...

There has been a significant shift in consumer expectations: consumers want brands to acknowledge and even reflect their unique local communities. This once again highlights the importance of relevant ...