Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

What are “near me” searches and why do they matter? “Near me” searches are high-intent, proximity-driven queries that include language like “near me” or “nearby” to land local search results. For ...

Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google Maps will show you the providers ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...