It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
NEW YORK—ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working together to launch a programmatic solution ...
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