After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
General managers from five of the largest stations in the nation’s biggest TV market will share how they’re squaring off against fragmentation by leaning into localism at TVNewsCheck’s Local TV ...
To close the deal, Nexstar will need approval from the Federal Communications Commission, which could cement its position as the biggest provider of local TV in the U.S. By Benjamin Mullin The local ...
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...