Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

As artificial intelligence continues to redefine how customers discover local businesses, the rules of Local SEO have fundamentally changed. In 2026, ranking on Google is no longer just about keywords ...

Where can you find wins that scale in local SEO? AI is making the digital marketing industry buzz with the promise of generative shortcuts, but scalable local SEO isn’t about spinning up thousands of ...

Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Google Search Liaison confirms 'openness' has recently become a 'stronger' ranking signal for local search. Listing false 24/7 hours may backfire as Google adjusts ranking signals. Keeping operating ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

SEO Local Guide removed the quantitative analysis that Moz and Search Metrics perform around traditional organic ranking factors and teamed up with Places Scout to get the data that made the analysis ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

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There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some ...