Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...
If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...
The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...
Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...
Valuing Localization and Customer Service, Dongfeng Motor Actively Promotes ASEAN Marketing Strategy
WUHAN, China--(BUSINESS WIRE)--The ASEAN market is a key market area for Dongfeng Motor's overseas business. Dongfeng has increased the launch of new products in Vietnam, Myanmar and Cambodia, ...
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