Loyalty programs — such as discount incentives, rebate programs and bundled packages — have occupied a contested space under the eye of U.S.

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...

No matter where you travel, you have to figure out where you're going to stay. With so many hotel chains available, it's hard to determine which one is best for your needs. Thankfully, most bigger ...

Access Development and GlidePathCX announce a strategic partnership that brings wholesale travel discounts on hotels, rental cars, and major theme park attractions to airport loyalty program members ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

US consumers are missing out on an estimated $10 billion in savings annually 1, as more than a quarter of shoppers' loyalty points go unspent, and over one in ten are left to expire, new research ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Talon.One, the leading incentives platform powering promotions and loyalty for 300 global enterprise brands, today announced the launch of its Unified Incentives Protocol (UIP), a new set of ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Loyalty programs were once designed to thank customers for sticking around, whether that is offering free coffee, airline miles, or grocery discounts in exchange for repeat business. But that ...

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...