Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Cruise line loyalty programs like Royal Caribbean’s Crown & Anchor Society are designed to keep cruisers choosing the same cruise brand for all their vacations. With Royal Caribbean’s program, ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

Originally launched in 2012, Carnival Cruise Line's tiered Very Important Fun Person (VIFP) loyalty program has long been popular with its most loyal cruisers. But after years of hints and speculation ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

The American Airlines AAdvantage, United Airlines MileagePlus, and Delta Air Lines SkyMiles programs all promise free flights to loyal customers, but they are engineered for entirely different kinds ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...