It's a new dawn for MSNBC, which is being rebranded and will now be known as MS NOW. The transition comes as the channel breaks off from its current parent company, Comcast NBCUniversal, and moves to ...

MSNBC has been around for a long time. Broadcasting live for the first time in July 1996, the cable news channel and accompanying site launched as part of a joint venture between NBC and Microsoft.

Since the rebrand, MS NOW has experienced double-digit growth in total viewers. In prime, MS NOW’s viewership climbed 13% ...

MSNBC transformed into the newly named MS NOW on Saturday morning, as the network splits from parent company Comcast. “Don’t adjust your settings,” Jonathan Capehart, co-host of The Weekend, told ...

After three decades, the MSNBC brand will be retired on Nov. 15. The network has called in Rachel Maddow to help viewers make the transition. By Michael M. Grynbaum Rachel Maddow intoning the preamble ...