The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event. It seemed as if there was a brand-marketing moment ...

Macy's Thanksgiving Day Parade viewers were feeling less-than-festive this year. “Time for the annual torture session that is watching the Macy’s Thanksgiving Day Parade,” one person shared via X on ...

NEW YORK (AP) — The Macy’s Thanksgiving Day Parade brought balloons depicting Buzz Lightyear and Pac-Man to the New York City skies on Thursday, as floats featuring Labubu and Lego graced the streets.

NEW YORK (AP) — The holiday season kicked off Thursday with massive helium balloons floating through New York on Thanksgiving Day. Parade-goers who braved chilly temperatures were treated to new ...

Check out photos of VIP Broadway guests at the 2025 Macy's Thanksgiving Day Parade.