An age old direct marketing debate is getting new attention in e-communication circles: copy length. The number one concern on the minds of e-marketers, dwarfing factors like e-mail delivery and ...

As a business owner, you may find yourself using multiple email services including AOL in addition to or instead of a dedicated mail server at your company's domain. It's smart to copy your AOL email ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

What’s the single most important asset in a successful e-mail advertising arsenal? For a moment, forget money, bandwidth and conversion percentages. Concentrate on selecting and linking powerful words ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

E-mail marketing routinely garners the highest ROI and remains the most frequently used online marketing tactic, according to the Direct Marketing Association (DMA). However, e-mail success hinges on ...

For the past five years, Old Metairie Mail & Copy Center has been a trusted resource for residents and businesses throughout Old Metairie and beyond. Owned and operated by Robert Schmidt, the location ...

Paper letters have a final resting stop — whomever they are addressed to. From a practical standpoint, and a legal one, that feature of regular mail made understanding and applying privacy protections ...

You’ve just started using a brand-new Mac. You launch Mail.app and start to compose an email to a friend. That’s when it hits you: You haven’t yet sent any messages on the new machine, so Mail.app ...

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...