Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates.

There are three inevitabilities in life: death, taxes, and tech platforms making design changes that are universally disliked. The latest victim to this phenomenon is the Apple Mail app, which got a ...

Apple on Wednesday released the first beta of iOS 18.2 for developers, which includes additional Apple Intelligence features. However, the update also brings some other improvements, including the ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be ...

One of the big changes in iOS 18 was a new Mail design, and like all new things, this one didn't go well with every iPhone owner out there. I know because I'm sort of in that category of people who ...

If you want your e-mails to be read and the Internet links included in them opened, you have to pay attention to design. Design pays off! Recipients are more likely to access the information offered ...

FriendFeed's new look is now live to all users. The service has also updated its sharing-by-e-mail features to allow for direct messaging between users. Josh Lowensohn joined CNET in 2006 and now ...