In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough ...

Add Yahoo as a preferred source to see more of our stories on Google. … many of them do include this voting method in their mix, in large part to accommodate their citizens abroad. Japan also allows ...

A company accused of poor business practices for allegedly selling a bunk e-mail list used for a marketing campaign maintains that its data is good. The dispute between Emailappenders and Javelin ...

Inactive e-mail lists have always posed a challenge to fundraisers, but as spam filters get more sophisticated, the stakes are getting higher, Dan Atherton, a consultant at Chapman Cubine Adams + ...

It’s been hard to avoid the conversation around postal rates in the commercial and direct mail printing industry during the past few years. As Postmaster General Louis DeJoy has made aggressive moves ...