Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Apple’s all-or-nothing approach to email privacy setting is huge misstep, writes Sailthru chief marketer Jason Grunberg. Sure, people want to protect themselves, but the changes offer users none of ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to contend with a slew of developments in 2024 that will become more of a force in ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Mail Privacy Protection (MPP) isn’t winning any popularity contests with Apple Mail users. Contrary to what you may have heard, Apple now has a 69% inbox rate, a 17 ...

AI is making rapid progress. For example, developers can now instruct Claude 3.5 to interact with computers just as humans do—viewing screens, controlling cursors, clicking buttons and entering text.

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...