Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...
Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...
Growing up in Belfast in Northern Ireland in the 80s and 90s I experienced a lot of homophobia. Wearing makeup would never have been an option for me, and though I always thought I was a creative ...
In the aftermath of his split with Jennifer Lopez, Alex Rodriguez is trying his hand at becoming a beauty mogul, having partnered with Hims & Hers to develop the brand’s first makeup for men. Meet The ...
It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...
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Will Men’s Makeup Ever Go Mainstream?
(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...
Much research has been devoted to understanding the effect of makeup on perceptions. Several studies using carefully controlled before and after photographs have found that women's faces with makeup ...
Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...
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