Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

Starting a business is never easy, and launching amid economic unpredictability adds an extra layer to the challenge. New founders must be both bold and adaptable in how they position and promote ...

Let’s discuss something often overlooked but crucial: ownership. Not of your latest big idea, award-winning campaign, or clever tagline—but of the digital assets that form the foundation of your brand ...