Marketing automation is hugely popular among marketing teams, but many of them pay for services that don’t suit their needs. If you’re looking for a “beginner’s guide” to marketing automation, there ...

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it ...

Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing.

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

Marketing automation takes digital contact with customers so much further than en masse generic email sends. Through a series of steps—a workflow—the automation process delivers the right content at ...

Many companies still handle most sales tasks manually, which consumes a lot of time, resources, energy and money. With marketing automation, you can lower costs and allocate resources to a big extent ...

Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways. Marketing automation tools make it simple for marketers to enhance the customer experience ...

Connie O’Brien is chief marketing officer at Tungsten Network. As CMO, Connie is responsible for the Tungsten brand and ensuring the firm is at the forefront of the digital transformation of the ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...

NEW YORK, NY, November 18, 2025 (EZ Newswire) -- The Netty Awards, opens new tab, a leading global program recognizing excellence in the digital age, announced Celtra, opens new tab as the winner of ...