The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. The post Smart marketers set the rules before AI makes the calls appeared first on MarTech.

If you aren’t currently using marketing automation, you probably will be in the immediate future. After all, marketing technology saves you time and helps you spend your money where it’s needed most, ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it ...

Marketing automation is hugely popular among marketing teams, but many of them pay for services that don’t suit their needs. If you’re looking for a “beginner’s guide” to marketing automation, there ...

This story was produced by Dax Janel Valencia and distributed by Next Net. From streamlining and automating the creation of tailored content to analyzing data and optimizing campaigns with analytics, ...

Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing.

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

Marketing automation takes digital contact with customers so much further than en masse generic email sends. Through a series of steps—a workflow—the automation process delivers the right content at ...