Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine ...

Opinions expressed by Entrepreneur contributors are their own. Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a ...

If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major ...

In the first of a four part series, Brian Jacobs, co-founder of Crater Lake & Co, explores the implications around the evolution of marketing, and how marketing leaders can best manage the many ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is.

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Gupta, Sunil. "Introduction to Marketing." Harvard Business School Course Overview Note 521-007, July 2020. (Revised August 2022.) ...

The course provides an understanding of the core concepts and practices of marketing. The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth ...